With businesses today increasingly spending time and resources on online marketing, it’s easy to forget that physical marketing is still a significant part of growing your customer base. One of the strongest tools you can use in physical marketing is the business card. It might be small in size, but it can help you in many ways.
Making a Good Impression
Consciously or not, a client will form an impression of you, based not only on your appearance and manners, but also on your business card (or lack thereof). Having a business card gives you a professional image; but not just any business card will do. Its design and quality are also important in creating a good impression.
Building Your Brand
If you use a well-designed business card that reflects the image of your business, it can add towards strengthening your branding, and putting it on clients’ or potential business partners’ top-of-mind. This also helps set you apart from competitors.
Expanding Your Network
When you meet people in a social or non-business setting, there’s a good chance they’ll ask about what you do. Yes, you can just tell them, but they may not remember it. Giving your business card easily mends this. They can easily contact you should they find a need for your services.