Business cards may seem dated, but they are still valuable promotional tools. The main use for business cards is networking. Yes, there are now various social networking sites that can easily help with that, but networking is about making real connections. While sending contact information through a text or email is convenient, it is also impersonal. It’s important to establish a connection in person rather than from behind screens.
Mothers may tell their sons to ‘never judge a book by its cover,’, but businesspersons don’t heed this advice all the time—within the first few seconds of meeting with a prospective client or partner, you can bet he’s already crafting a lasting opinion about you inside his head.
While some people say that business cards are no longer needed because modern technology has already replaced its functions, they’re completely missing out on the marketing opportunities that a business card offers. Turn your cards into some of your most effective marketing tactics by keeping these tips in mind:
A lot of business professionals, especially the new ones, treat business cards as just mere pieces of paper containing information about a business. They mistake it as merely a method of giving information. The truth is that business cards perform many other functions, which is why they come in various looks; chief among these is that they can be the perfect marketing tools.
Here are some business card design tips:
With businesses today increasingly spending time and resources on online marketing, it’s easy to forget that physical marketing is still a significant part of growing your customer base. One of the strongest tools you can use in physical marketing is the business card. It might be small in size, but it can help you in many ways. Continue reading How Business Cards Can Help You